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DateLecture
07 March 2019Mad Men and Artists – how the advertising industry has exploited fine art
04 April 2019Form & Fortune: fifty years of British Sculpture 1969-2018
02 May 2019Rubens & Breughel: a working friendship
06 June 2019A Kelmscott Chaucer for our times
04 July 2019Illustrating ‘Alice’ – Some views of Wonderland
03 October 2019AGM & Chinese Painting from the Tang Dynasty to the Qing Dynasty
07 November 2019The Field of Cloth of Gold: 6000 Englishmen in France for 18 days – how did they do it?
05 December 2019Pantomime: A very British feast

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Mad Men and Artists – how the advertising industry has
exploited fine art
Tony Rawlins Thursday 07 March 2019

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.  Tony describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day fine art continues to provide opportunities to enhance brand imagery with admiration, humour, satire and irony.

Tony uses a wide range of visuals and video to show examples of the original works, the creative process and the (not always entirely successful) advertisements that are the end result. 


  Tony started his career in advertising in 1965 as a mail boy in J. Walter Thompson. Graduating through the training system there to become an account director he worked in a number of agencies before setting up on his own in 1985, primarily to handle Guinness accounts in Africa and the Caribbean, where he produced many commercials and ads for them over a period of 15 years. He remains active in the industry, but now concentrates on more philanthropic projects - producing a film in the rural villages of Nigeria for the London School of Hygiene and Tropical Medicine and recently completing a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.